Case Study
A NEW VISUAL ID FOR AHMAD TEA
The tea [if you will]
BACKGROUND
Ahmad Tea were struggling to visually appeal to multiple global markets, with social content that was forced into a generic, stocky feel. They approached us to help sculpt their visual identity.
Ahmad Tea were struggling to visually appeal to multiple global markets, with social content that was forced into a generic, stocky feel. They approached us to help sculpt their visual identity.
BRIEF
Our brief was to craft a new visual world for Ahmad Tea to own: creating visual guidelines they could share with all markets. Our client needed a strong look and feel to boost recognition and bring their brand values to life.
Darklight sourced content creators in Poland, Ghana, Egypt, Dubai, Australia and the UK; each of whom had a love for tea and a unique perspective on how to share tea culture in their country. We planned and delivered an ongoing stream of content to celebrate the breadth of flavours and cultures enjoyed by their audience globally.
Our brief was to craft a new visual world for Ahmad Tea to own: creating visual guidelines they could share with all markets. Our client needed a strong look and feel to boost recognition and bring their brand values to life.
Darklight sourced content creators in Poland, Ghana, Egypt, Dubai, Australia and the UK; each of whom had a love for tea and a unique perspective on how to share tea culture in their country. We planned and delivered an ongoing stream of content to celebrate the breadth of flavours and cultures enjoyed by their audience globally.
OUTCOMES
- A strong visual identity
- An authentic look & feel, reflecting the brands target audience
- A bank of content that all markets can tap into, ensuring visual consistency globally
- Straightforward control over licenses and usage fees
- Content that can be used over the next 5 years
