Visual Identity & Photography Guidelines

VISUAL IDENTITY

CREATING PHOTOGRAPHY GUIDELINES

Every brand has a unique vision and story to tell. We work with global businesses and design agencies to create photography guidelines, that translate across all marketing communications.

We’ve consulted with companies like Ahmad Tea, Little Dish and NatWest, helping them to hone their visual output and boost brand recognition.

Naomi Wood Photographer | Darklight Studio Photography Consultancy

Every brand has a unique vision and story to tell. We work with global businesses and design agencies to create photography guidelines, that translate across all marketing communications.

We’ve consulted with companies like Ahmad Tea, Little Dish and NatWest, helping them to hone their visual output and boost brand recognition.

HOW WE WORK

EXAMPLE PROCESS

●
We start by assessing your core brand values versus your visual output, essentially completing a photography audit
●
Then we look into your competitors, making a visual analysis of your market
●
We curate a brand mood around each of your core values, exploring various visual pathways for you
●
Then onto the photography guidelines. Our aim is to create a set of rules to guide your photography output, to help you stand out from your competitors and maintain consistency across channels
●
Finally, we’ll provide you with examples of photographers and creators who fit your brand world

Darklight Studio - Visual Identity & Photography Guidelines Page Image

●
We start by assessing your core brand values versus your visual output, essentially completing a photography audit
●
Then we look into your competitors, making a visual analysis of your market
●
We curate a brand mood around each of your core values, exploring various visual pathways for you
●
Then onto the photography guidelines. Our aim is to create a set of rules to guide your photography output, to help you stand out from your competitors and maintain consistency across channels
●
Finally, we’ll provide you with examples of photographers and creators who fit your brand world

WANT TO LEARN MORE?

GET IN TOUCH 👈🏾