Case Study

WINNING ISN’T FOR EVERYONE

Cindy Ngamba Olympics | Darklight | Nike Art Buying Production

Nike’s message is clear: anyone can be a winner if they want to be, and the brand is showcasing how sport and the pursuit of victory can inspire people from all walks of life. “Winning Isn’t for Everyone” speaks to the grit, determination, sacrifice and passion it takes athletes to get to the top of their sport and the Olympic stage.

Captured beautifully by Christopher Anderson, this campaign singled in on two athletes whose relentless pursuit of victory truly never stops. Cindy Ngamba – the first refugee to win an Olympic medal,  and Kimia Alizadeh –  a 2x medal-winning fighter who changed her nationality to continue her sport.

We are incredibly proud and excited to be sharing this work with you.

Nike | Winning Isn't For Everyone | Darklight Art Buying | Christopher Anderson
Nike | Winning Isn't For Everyone | Darklight Art Buying | Christopher Anderson
I WON’T WIN QUIETLYI WON’T WIN QUIETLYI WON’T WIN QUIETLYI WON’T WIN QUIETLYI WON’T WIN QUIETLY
I WON’T WIN QUIETLYI WON’T WIN QUIETLYI WON’T WIN QUIETLYI WON’T WIN QUIETLYI WON’T WIN QUIETLY
Darklight Art Buying Production | Nike | Cindy Ngamba
Christopher Anderson for Nike

CREDITS:

Agency: Wieden+Kennedy Amsterdam
CD: Craig Williams
Agency Producer: Khalid El Khouani
Art Buying: Darklight
Photography:
Christopher Anderson
Production: We Folk

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