Case Study

WHAT IF YOU CAN?

Inspiring girls in Saudi Arabia to discover their inner potential

NIKE WHAT IF YOU CAN | DARKLIGHT ART PRODUCTION
WHAT IF YOU CAN?WHAT IF YOU CAN?WHAT IF YOU CAN?WHAT IF YOU CAN?WHAT IF YOU CAN?
WHAT IF YOU CAN?WHAT IF YOU CAN?WHAT IF YOU CAN?WHAT IF YOU CAN?WHAT IF YOU CAN?
DARKLIGHT ART BUYING | NIKE MIDDLE EAST

The images needed to be spontaneous, natural and authentic whilst feeling epic; showing Saudi girls as they’ve never been seen before. We commissioned Madeleine Penfold: a renowned photographer and purpose-driven storyteller known for her dynamic live action shots hero-ing women in sports.

DARKLIGHT ART BUYING | NIKE MIDDLE EAST

CREDITS:

AGENCY: WIEDEN+KENNEDY AMSTERDAM
CREATIVE DIRECTORS: EVGENY PRIMACHENKO, GÜNEY SOYKAN
ART DIRECTOR: MARIANO GARCIA CRUZ
PHOTOGRAPHY: MADELEINE PENFOLD

 

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