Case Study
HENNESSY MADE FOR MORE
ART BUYING
HENNESSY
People are not always aware of the ways Hennessy can be mixed to bring more flavor, depth and complexity to cocktails. We worked with W+K Amsterdam on their inaugural campaign for Hennessy to highlight the surprising versatility of the spirit and introduce a new lighter, brighter, fresher visual world for the brand ✨
The market-disrupting work features a suite of social assets and ICONIC print and out-of-home visuals shot by visionary photographer Micaiah Carter 🔥 running alongside five mixing films directed by Andreas Nilsson. Starring US mega star Teyana Taylor and breakthrough British Nigerian Actor Damson Idris, these breathtaking visuals show how any occasion or drink can be made ‘more’ when you add a touch of Hennessy.
People are not always aware of the ways Hennessy can be mixed to bring more flavor, depth and complexity to cocktails. We worked with W+K Amsterdam on their inaugural campaign for Hennessy to highlight the surprising versatility of the spirit and introduce a new lighter, brighter, fresher visual world for the brand ✨
The market-disrupting work features a suite of social assets and ICONIC print and out-of-home visuals shot by visionary photographer Micaiah Carter 🔥 running alongside five mixing films directed by Andreas Nilsson. Starring US mega star Teyana Taylor and breakthrough British Nigerian Actor Damson Idris, these breathtaking visuals show how any occasion or drink can be made ‘more’ when you add a touch of Hennessy.
“Together, we’ve created immersive worlds that seamlessly blend culture with the essence of Hennessy. It’s a collaboration that visually captivates and resonates deeply with the spirit of this next era. I’m truly honored to have brought this vision to life. It is one of my favorite collaborations yet.”
— Micaiah Carter
CREDITS:
Agency: Wieden+Kennedy Amsterdam
ECDs: Zeynep Orbay, Gustav von Platen
Art Directors: Anyaa Dev, Christian Baur
Photography: Micaiah Carter
Drinks photography: Sam Hofman